Mercury80 DMC Selects WMG for U.S. and Canadian Business Development
Mar. 7, 2016 12:32 pm
FOR IMMEDIATE RELEASE
Effective March 01, 2016 World Marketing Group (WMG) will provide business development and representation services in the United States and Canada for Mercury80, a highly experienced DMC team providing operations throughout Southern Africa.
Building on its portfolio of both established as well as emerging and cutting edge international DMCs, WMG is proud to announce this new partnership with a globally recongnized and respected international DMC in the Southern Africa MICE market. The Mercury80 team, under the leadership of Pam Pillhofer, is known for its professional delivery of high-quality programs. Mercury80's proven expertise in the meetings, incentives, and conference segments stands toe to toe with the best, and reaches even further to provide clients a solid alternative, bringing fresh ideas, competitive pricing, excellent supplier relationships and an energetic perspective to the planning process.
Jane E Schuldt, CITE, CIS, Founder and President of World Marketing Group stated, "Adding Southern Africa to our expanding portfolio of international DMCs fulfills part of our ongoing strategy of providing a full range of key destinations to our portfolio. Having Mercury80 as our African partner continues to build out a portfolio addressing all key destination markets for our clients. We remain focused on our steady course to meet our clients' needs in major global centers by providing yet another high-quality DMC solution, for a destination that is well known to WMG, as our expertise in Africa began over a decade ago. We are viewed by our clients as the long haul international experts, making this launch with the stellar team of Mercury80 a perfect partnership. In the environment of strong North American currencies to the Rand, there has never been a better time for these markets to include and plan programs in Southern Africa."
According to Pam Pillhofer, Managing Director of Mercury80, "We are absolutely delighted to appoint World Marketing Group to represent Mercury80 within the North American market. Our success is determined by good choices for sustainable results. Through consistent, predictable professionalism, we will ensure customers receive a creative and memorable experience, at the best value. Nothing is left to chance. Our objective is to gain a thorough understanding of our clients' objectives, and then to find a solution that best fits their specific needs. Together with the dymanic team at WMG, because of their history with Southern Africa and their overall standing in the market with clients who value WMG's long haul planning experience, we know we can achieve this and pass this value proposition on to our clients.
Steve Jobs, co-founder, chairman and CEO of Apple said, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do." These sentiments echo those of the committed team at Mercury80 who enjoy spending every day doing great work in designing and delivering world-class programs to our clients.
Mercury80 has been active in the US and Canadian markets for over 9 years, with the collective experience of our team going back decades. We have been very encouraged by our clients' reception to our value proposition, making the decision to engage the services of a full-time dedicated team to assist us in growing our client base in the region an easy and stratigically important one. The market is telling us they are seeking a DMC that understands the region, understands their market and their client, and can deliver a high quality program at a more competitive price. Mercury80 provides that solution.
To this end, we are thrilled to be partnering with WMG, an organization whose professionalism, commitment, and dedication mirror our own."
World Marketing Group is a B2B operating company providing contract sales and marketing services in N. America to international hospitality suppliers interested in building their brand and growing their business from the N. American incentive, meeting, conference, and special event/product launch markets.