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Australia Conferences & Incentives DMC Selects WMG
Sep. 9, 2014 6:31 pm
Australia Conferences & Incentives DMC Selects WMG

Effective September 01 World Marketing Group (WMG) will provide business development and representation services in the United States and Canada for Australia Conference and Incentives (ACI), one of Australia’s leading DMC’s for the past fifteen years.

Building on its portfolio of both established as well as emerging and cutting edge international DMCs, WMG is proud to announce this new partnership with a globally recognized and respected international DMC in the Australian MICE market. The ACI team, under the leadership of Colette Baini, is known for its professional delivery of high-quality programs for its clients across Australia’s major market centers. ACI’s proven expertise in the meetings, incentives, and conference segments stands head to head with the best in Australia, providing clients a solid alternative, bringing fresh ideas and an energetic perspective to the planning process.

Jane E. Schuldt, CITE, CIS, Founder and President of World Marketing Group stated,

“Adding Australia to our expanding portfolio of international DMCs fulfills part of our ongoing strategy of providing a full range of key destinations to our portfolio. Having ACI as our Australian partner in continues to build out a portfolio addressing all key destination markets for our clients. We remain focused on our steady course to meet our clients’ needs in major global centers by providing yet another high-quality DMC solution, for a destination that is well known to WMG, as our experience in Australia began nearly 20 years ago.”

According to Colette Baini, Director of ACI, “Australia is not only a perennial favorite, but once again, an increasingly popular destination for the North American market. As our major city centers continue to attract and build infrastructure to serve the MICE business, it became clear that aligning our company with WMG, a business development firm that mirrors our own values and is specialized in our target customer segment was the right decision. Australia has long been a favorite of the North American outbound MICE market, and we see much opportunity for growth. Both of our companies are well established and trusted – two key elements in our decision to join forces. We believe WMG is extremely well positioned to launch our company in N. America by aligning with their brand, delivering our message to target audiences, and by convincing their clients that there is a welcomed option to consider when selecting an Australian DMC. The WMG team provides an extraordinary understanding and perspective of the business strategy of the sponsors of incentive travel, further enhancing the end product we design, and thereby value, for our clients.”

World Marketing Group is a B2B operating company providing contract sales and marketing services in N. America to international hospitality suppliers interested in building their brand and growing their business from the N. American incentive, meeting, conference and special event/product launch markets. 

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